But he does raise some interesting questions for the
historian about web design. It strikes me that historians ought to be
proficient at creating the “consistent
and clear point of view” that Wroblewski defines as the unified experience
comprising the personality of a web site. It’s one of the skills we study and train to do: state a coherent
theme or thesis and provide evidentiary support.
In text-based scholarship, the more unified and consistent the relationships among text, images, typeface, and chapter, footnote, bibliographic organization, the better the publication (excellent content is an assumption here). The more we're drawn to the cover of a book, for example, the more likely we are to take it off the shelf, and if the introductory sentence is provocative, the more likely we are to engage with the content.
And if a book is about, say, World War I in Europe and the cover image fails to reflect the title or advertised content, a sense of the credibility of the publication is slim from the outset. And if the typeface is dense and difficult to follow and chapter headings vague, only the most dedicated reader or the author's mother is likely to pursue it. So it seems, really, that there's a potential transference of meta-principles from text to hypertext, from linear format to the nonlinearity of the web—standards of excellence actually relevant to just about any design project in a variety of media.
Wroblewski addresses branding as a critical issue for commercial websites, particularly to create a competitive marketing edge. But what does branding mean for educational web sites and those of museums and other public history venues? It's unlikely Monticello will attract more visitors than George Washington's Mount Vernon because its website is more coherent and offers more interactivity and technological diversity. Competition isn't the issue. Yet web sites are requisite outreach for public history venues and even for the smallest sites, they usually include educational outreach as well as basic visitor information.
I particularly appreciated Wroblewski's discussion of color—I get stuck in black, white, gray and sepia and really like it, but it lacks universal appeal.
Daniel Cohen and Roy Rosenzweig thoroughly discuss design and architectural issues for history in Digital History: A guide to Gathering, Preserving, and Presenting the Past on the Web.
On Clio Web, Jeremy Boggs gives his take on the importance of web design and points to additional resources.